Campaign and Launch Sprint
For new products, new offers, market entry, launches and time-bound commercial objectives.
Typical duration: 4–6 weeks
- Campaign objective and audience definition
- Audience insight and proposition
- Central campaign idea
- Messaging framework
- Channel and rollout strategy
- Creative direction and key assets
- Paid-media setup
- Launch calendar
- Measurement framework
Media spend, influencers, printing, physical activation and major production are scoped separately.